Cookie Policy.
Our use of cookies, the choices you have, and the policies that explain how your information is handled.
Last updated · November 3, 2026
Notice
01 · Our use of cookies
This policy explains how Armeta Inc. uses cookies and similar browser storage on this website. Cookies are small files saved by your browser. Local storage is another way to save a setting on your device. We use browser storage to remember your privacy choice and, with your permission, to measure website use and advertising performance.
You can browse the website and submit enquiries without accepting optional cookies. Reading this policy or continuing to browse does not count as consent.
02 · Your choices
- Accept All enables the optional analytics and conversion measurement described here, including Google Analytics, Google Ads measurement, campaign attribution, Vercel Analytics, Speed Insights, and Plausible when configured.
- Reject All keeps optional measurement disabled. Google measurement scripts are not loaded before you accept, or on subsequent visits while your saved choice is rejected.
- Cookie preferences in the footer reopens the banner so you can change your choice at any time. Your choice is saved in this browser for 180 days; after it expires, we ask again.
- If you withdraw consent, we stop optional measurement, remove accessible measurement cookies, and reload the page to stop previously loaded tracking scripts. This does not erase information already received by a provider.
- Your choice applies to this browser. Clearing browser storage or using a different browser or device may cause the banner to appear again. If storage is blocked, we may be unable to remember your choice between visits.
03 · Cookies and browser storage
| Name / provider | Purpose | Duration | When used |
|---|---|---|---|
| armeta-cookie-consent-v1 · Armeta | Local storage entry remembering whether you accepted or rejected optional measurement. | 180 days | After either choice; needed to remember your preference. |
| _ga and _ga_* · Google Analytics | Distinguish visits and maintain session information for website usage statistics. | 2 years by default | After Accept All. |
| _gcl_* · Google Ads | Measure advertising interactions and resulting conversions. | 90 days by default | After Accept All, where applicable. |
| armeta_utm · Armeta | Remember first-touch campaign parameters, advertising click IDs, landing path, and capture time for enquiry attribution. | 90 days | After Accept All, when campaign parameters are present. |
Google cookie names and expiry periods can vary with provider and property settings. The durations above are Google's documented defaults, rather than a list of every cookie on every visit. Cookies may be refreshed when you return. The 180-day period for your consent choice is separate from a measurement cookie's lifetime.
04 · Measurement providers and information collected
Google Analytics helps us understand page visits and interactions. Google Ads measurement helps us understand which advertising interactions lead to enquiries. Our implementation keeps advertising personalization and advertising user-data consent signals denied, including after Accept All.
After acceptance, measurement providers may receive information about the page visited, referring site, browser and device, interactions, and network connection. Form submissions can generate named conversion events. Our campaign-attribution cookie can be included with an enquiry so we can identify its source.
Vercel Analytics and Speed Insights provide usage and performance measurements after acceptance. Plausible is also enabled after acceptance if configured. These services may process data without setting the Google cookies listed above. Our banner controls their loading as well.
Providers may process information outside your country. Cookie lifetimes do not determine how long a provider retains collected data. See our Privacy Policy and the provider documents below for information about data use and your rights.
05 · Browser controls
Your browser settings can block or delete cookies and local storage. Removing our saved consent choice brings the banner back on your next visit. Browser controls can also remove cookies we cannot access, including cookies belonging to other domains. Rejecting optional cookies on this site does not change your preferences on Google or other websites.
06 · Related policies and provider documents
07 · Updates and contact
We may update this policy as our website or measurement tools change. The date above identifies the latest revision. For questions about cookies, your choice, or personal data, contact Armeta Inc. at hello@armeta.ai.
Contact
hello@armeta.ai